I am two years late to Ryan Holiday's publication"Trust Me, I'm Lying". Never much of a PR person, I learned quickly out of his nonfictional account of becoming a"media manipulator" that advertising can be everything once you've assembled a fantastic item. Since I must return the publication by 12/20 to the San Diego Public Library, I figured that this is a great time to write my notes down as a blog post.
Quotes in"Trust Me, I am Lying"
"We play with their own rules long enough and it becomes our game" --
"Social networking isn't a set of resources to permit humans to communicate with people. It is a set of embedding mechanisms to allow technologies to use people to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a worldwide, human-enslaving AI, you are somewhat more precious. You are part of the shifting circuitry"
"It's a prime example of the feminist blogosphere's tendency to tap into the industry force of what I have begun to think of as"outrage planet" -- the frequently occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs such as Jezebel and also, to a lesser level, Slate's very own XX Factor and Salon's Broadsheet. They're ignited by writers who are compelling readers to feel what the writers assert is righteously indignant anger but that is actually just petty jealousy, cleverly promoted as feminism. All these firestorms are fantastic for page-view-pimping bloggy enterprise."
"Companies should anticipate a full scale, organized attack from critics. One which will simultaneously overrun blog remarks, Facebook fan pages, and an onslaught of blogs, leading to mainstream media allure. Start by developing a social media disasters plan and growing internal fire drills to anticipate what could happen."
"Our selves are the home where we live; they are our news, our heroes, our adventure, our forms of art, our really experience."
-Daniel Boorstin
Exercise Advice from the Book
Control your Wikipedia page (use any media mention from blogs or traditional media)
Study the best stories and you will see a pattern: the top stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or possessions -- you receive a huge virus-like dispersion
Write stuff bloggers could post right away without any work. Feed them their very own lies"help them trick their readers"
Loaded headlines are very popular
Silence on blogs is the worst.
Faking leaks with email editor (from different sources) can operate if You've Got the right connections http://troydbwh986.xtgem.com/how%20to%20get%20hired%20in%20the%20zona%20mnie%20zdradzila%20industry
Prominent headlines that cried excitement concerning utlimately unimportant news
Lavish use of images (often of little relevance)
Shade comics plus a big, thick Sunday nutritional supplement
Ostentatious aid of this underdog causes
Utilization of anonymous sources
Prominent coverage of high society and events
Concepts from the book
Ongoing Narrative /Iterative Reporting -damage is already done, there's no anything. Iterative reporting is bullshit, people treat information headlines as"cultural truth", the damage is already done, even it's a baseless accusation.
Faking escapes with email editor (from various sources)
The Psychology of Error -- Errors and mistakes get rewarded, causes outrage = pageviews = money
By way of example, each image is not the same load display = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated blindly on pageviews, but in the longterm, consumer trust will be important. Meanwhile, irresponsible bloggers are making millions from sensationalizing stories that are untrue.
Snark -- deadly weapon (humour in its own dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online example: Hot Chicks using Douchebags
All that happens -> All that is understood by media --All that is newsworthy ->All that is printed as information -> All that spreads. This is the systematic restricting of the data seen by the public
My Action List / Courses in the Novel
Blogs hold a Good Deal of power
The ideal contacts at the ideal sites in a certain sector hold tons of influence. Example: Apple announcements
Building a brand new site with high viral grip (but with the right user metrics in your mind ) can take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from other people, organized in a digestible way that consumers can quickly disperse. Millions of dollars are created this way while sources are never credited. There has to be a means to do both.
There is a demand for a respectable news source, or an industry specific source that does not pander to"mass hysteria". Case in point: refinery29.com